RESM 6520 - Seminar in Strategic Marketing for Sports and Event Organizations

3 hours

Provides a review of research for understanding and applying marketing principles within various aspects of the sport and events industries. Focus is on the elements that make the sport product distinctive from other businesses. Provides a broad overview of the important tenets of marketing and provides students with opportunities to apply this knowledge by creating marketing plans for actual sport organizations.

Prerequisite(s): None.