MDSE 5770 - Digital Channel Strategies

3 hours

Provides a holistic overview of digital retailing strategies through examination of merchandising, marketing and customer experience strategies in digital marketspaces. Focuses on how to help organizations make intelligent decisions while conducting business in the digital age. Emphasis is on the understanding of digital technologies (e.g., Customer Relationship Management, SEO/SEM, digital marketing, social media metrics) and critically evaluating their influence, particularly on digital channel strategies.

Prerequisite(s): None.