CMHT 6500 - Big Data Implementation in Social Network Analysis

3 hours

Theoretical and methodological introduction to Link Analysis (also called, Webometrics) from the perspective of Social Network Analysis: collecting, analyzing, visualizing and interpreting a large cloud of favorites, comments, tags, likes, ratings and links that are applicable across various business sectors.

Prerequisite(s): Familiarity with the basics of multivariate analysis (i.e., correlation/regression/structural equation modeling) and a statistical software package such as SPSS or SAS, and consent of instructor.