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    Jun 12, 2025  
2025-26 Undergraduate Catalog 
    
2025-26 Undergraduate Catalog

Digital Business and E-commerce, BS


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Our digital business and e-commerce program is a unique program among U.S. universities. It is an interdisciplinary degree that focuses on e-commerce merchandising processes. Through innovative course work, you develop skills in merchandising processes, marketing, consumer segments and design architecture.


The following requirements must be satisfied for a Bachelor of Science with a major in digital business and e-commerce:

Degree requirements


Hours required and general/school requirements


A minimum of 120 semester hours, of which 42 must be advanced, and fulfillment of degree requirements for the Bachelor of Science degree as specified in the University Core Curriculum  in the Academic policies  section of this catalog and the College of Merchandising, Hospitality and Tourism  requirements.

Major requirements


 

Other course requirements


 

General electives, 21 hours


Hours required for electives may vary based on course selection and the University Core Curriculum requirements 

GPA requirements


  • A grade of C or above must be earned in each merchandising and hospitality management course completed in residence or transferred to UNT. This includes all courses with prefixes CEXM, CMHT, DBUS, EDEM, FADM, HFMD, HMGT, MDSE and ICON.
  • Academic requirements for graduation with a BS from the College of Merchandising, Hospitality and Tourism include:
    1. a minimum of 2.0 grade point average in the professional field, with minimum grades of C required in all CEXM, CMHT, DBUS, EDEM, FADM, HFMD, HMGT, MDSE and ICON courses;
    2. a minimum of 2.0 grade point average in all courses completed at UNT; and
    3. a minimum of 2.0 grade point average in all work attempted, including transfer, correspondence, extension and residence work.

Four-year degree plan (example)


The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.

Year 1

Semester 1 Semester 2
DBUS 2050 - Introduction to Digital Retailing   3 hours   MDSE 2700 - Excel for Industry   3 hours  
American History core   3 hours  American History core   3 hours
Communication core    3 hours Communication core   3 hours
Creative Arts core    3 hours Life and Physical Sciences core   3 hours
Mathematics core    3 hours Social and Behavioral Sciences core   3 hours
Total 15 hours Total 15 hours

 

Year 2

Semester 1 Semester 2
ACCT 2010 - Accounting Principles I (Financial Accounting)   3 hours   DBUS 3590 - Digital Order Fulfillment and Customer Service Strategies   3 hours  
DBUS 2080 - Ecommerce Platform Development in Digital Retailing   3 hours   MDSE 2790 - Talent Development   3 hours  
MDSE 2750 - Consumers in a Global Market   3 hours   PSCI 2305 - US Political Behavior and Policy   3 hours  
Life and Physical Sciences core   3 hours  Language, Philosophy and Culture core    3 hours 
DBUS Major Elective Courses 3 hours  DBUS Major Elective Courses 3 hours 
Total 15 hours Total 15 hours

 

Year 3

Semester 1 Semester 2
DBUS 3090 - Digital Channel Strategies   3 hours   CMHT 3950 - Creating Consumer Experiences   3 hours  
MKTG 3651 - Foundations of Marketing Practice for Non-Business Majors   3 hours   DBUS 3190 - Digital Retail Marketing Campaigns   3 hours  
Component Area Option A core   3 hours DBUS Major Elective Courses 3 hours
Government/Political Science core   3 hours  Elective 3 hours 
DBUS Major Elective Courses 3 hours  Elective 3 hours 
Total 15 hours Total 15 hours

 

Year 4

Semester 1 Semester 2
DBUS 4090 - Digital Merchandising   3 hours   CMHT 4750 - Managing a Diverse Workforce    3 hours   
DBUS 4370 - Digital Retailing Analytics Tools and Insights   3 hours   CMHT 4790 - Internship in Merchandising and Hospitality Management   3 hours   
MDSE 4660 - Advanced Application   3 hours   Elective 3 hours 
Elective 3 hours  Elective 3 hours 
Elective 3 hours  Elective 3 hours 
Total 15 hours  Total 15 hours 

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