Program: Sport Entertainment Management, MBA - University of North Texas

Jul 21, 2025

2025-26 Graduate Catalog

Frisco Cohort: The MBA in Sport Entertainment Management is an intensive 18-month, full-time, cohort-style degree program. Classes are taught at the Frisco, TX UNT campus, and the MBA begins in the Fall semester of each academic year and ends the following Fall semester. Students accepted into the program can expect strong industry interaction designed to enable graduates to become industry-ready and marketable.

Taught by the world-class UNT Sport Entertainment faculty with the support of industry partners like the Dallas Cowboys, PGA America, and North Texas Speedway (just to name a few), students will engage in a relevant, dynamic educational experience. Upon program completion, graduates will note that their knowledge of the unique business practices related to Sport Entertainment is broadened and they are prepared for back-office positions and advancement in professional sports and related fields.

Online: UNT and the Dallas Cowboys have combined their expertise to create a professional online MBA program that will provide students with the opportunity to become thought leaders in the business world. Guided by best practices, industry insights and case studies, this program is delivered through the collective lens of UNT faculty and Cowboys executives with strong industry knowledge and experience. In addition to advanced curriculum with real world applications, students can partake in immersive on-site boot camps at multiple North Texas locations, including The Star in Frisco, Dallas Cowboys’ World Corporate Headquarters and Training Facility, and AT&T Stadium in Arlington.

Admission

Admission to UNT and to the Toulouse Graduate School. Instructions found here: cob.unt.edu/masters/prospective-students/index.html.
Satisfactory GMAT or GRE scores that are no more than five (5) years old. Submit scores through the application system.
- A waiver of the GMAT/GRE will be considered for applicants who have an earned doctoral or professional doctoral degree from a regionally accredited institution, or its equivalent.
- A waiver of the GMAT/GRE will be considered for applicants who have an earned master’s degree from a regionally accredited institution, or its equivalent, with a cumulative GPA of 3.0 or higher on the master’s degree.
- A waiver of the GMAT/GRE will be considered for applicants who have earned a bachelor’s degree from a regionally accredited institution, with a cumulative, or last 60 hours, GPA of 3.0 or higher.
- GMAT/GRE test is waived if applicant is applying to the online program and has appropriate work experience and academic record. Work experience is assessed through an interview with the program director.
Essay – The applicant is asked to share with the admissions committee any unique events, life experiences, and qualifications that distinguish the applicant’s candidacy and will add value to the class. Upload to the application system.
Resume (work/academic experience). Upload to the application system.
Recommendations: Three (3) Recommendations from Professional and/or Academic references. Provide contact information for references via the application system so they can submit recommendations directly.
Interview

Background requirements

The G. Brint Ryan College of Business Graduate Programs Office works with students to determine if background deficiency courses will be necessary. Background content might include Financial Accounting. This deficiency can be completed via traditional academic course work or through a third-party such as LinkedIn Learning. LinkedIn Learning delivers self-paced online learning that provides background content without the need to formally enroll in courses at UNT. Background requirements must be removed prior to enrollment in courses that count as part of the 36 semester hours required for a master’s degree unless the consent of the departmental advisor is first obtained.

Background requirements must be removed prior to enrollment in courses that count as part of the 36 semester hours required for a master’s degree unless the consent of the departmental advisor is first obtained. While not required, students without academic backgrounds in business computer information systems, statistics, finance, business law, and marketing are encouraged to complete modules delivered through LinkedIn Learning.

Core courses, 18 hours

Track courses, 18 hours

Select 18 hours from:

Additional information

SENM 5001Z - Career Preparation for the Sport Entertainment Industry may be assigned for students in the Frisco cohort.  

Each graduate student should receive academic counseling prior to registration each term/semester.

After admission, the Graduate Programs Office will create each student’s official degree plan, which will then be submitted to the Toulouse Graduate School for approval and processing. A maximum of 9 hours of transfer work may be applied toward the 36-hour portion of the program. The final decision on applicability of transfer work rests with the RCoB departments. Students are responsible for seeking consent for any degree plan changes. Specific information about degree plan changes may be obtained from the G. Brint Ryan College of Business Graduate Programs Office.

Master students in the G. Brint Ryan College of Business may enroll in more than 9 credit hours in fall or spring semesters, and more than 6 credit hours in summer only with department or Graduate Programs Office consent.