Program: Marketing, BBA - University of North Texas

Apr 02, 2025

2024-2025 Undergraduate Catalog

A Bachelor of Business Administration with a professional field in marketing gives you the skills to identify target audiences, gather market information, develop products and services and more. Additionally, to get a competitive advantage over other job seekers, you can earn certificates in e-commerce, new product development and retailing.

Degree requirements

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the University Core Curriculum and the Academic policies section and under Bachelor of Business Administration in the G. Brint Ryan College of Business .

Professional field in Marketing, 22 hours

The professional field in marketing consists of 22 hours of course work beyond Foundations of Marketing Practice (MKTG 3650 ), plus an additional 9 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved supporting courses, 9 hours

Nine hours of 3000- or 4000-level marketing or logistics and supply chain management courses.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.

Four-year degree plan (example)

The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.

Year 1

Semester 1		Semester 2
ENGL 1310 - First-Year Writing I	3 hours	BCIS 2610 - Introduction to Computers in Business	3 hours
MATH 1180 - College Math for Business, Economics and Related Fields	3 hours	BUSI 1200 - Professional Development I-Strategies for Business	1 hour
Government/Political Science core	3 hours	ECON 1100 - Principles of Microeconomics	3 hours
Life and Physical Sciences core	3 hours	ENGL 1320 - First-Year Writing II	3 hours
Component Area Option A core	3 hours	MATH 1190 - Business Calculus	3 hours
		Government/Political Science core	3 hours
Total	15 hours	Total	16 hours

Year 2

Semester 1		Semester 2
ACCT 2010 - Accounting Principles I (Financial Accounting)	3 hours	ACCT 2020 - Accounting Principles II (Managerial Accounting)	3 hours
ECON 1110 - Principles of Macroeconomics	3 hours	COMM 1010 - Introduction to Communication	3 hours
American History core	3 hours	DSCI 2710 - Data Analysis with Spreadsheets	3 hours
Creative Arts core	3 hours	American History core	3 hours
Language, Philosophy and Culture core	3 hours	Life and Physical Sciences core	3 hours
Total	15 hours	Total	15 hours

Year 3

Semester 1		Semester 2
BCIS 3610 - Basic Information Systems	3 hours	BLAW 3430 - Legal and Ethical Environment of Business	3 hours
BUSI 3100 - Professional Development II-Critical Thinking and Decision Making in Business	1 hour	FINA 3770 - Finance	3 hours
BUSI 3660 - Contemporary Business Writing and Presentation Skills	3 hours	MKTG 3700 - Marketing Metrics	3 hours
DSCI 3710 - Business Statistics with Spreadsheets	3 hours	MKTG 4280 - Global Marketing Issues and Practice	3 hours
MKTG 3650 - Foundations of Marketing Practice	3 hours	Supporting field option	3 hours
MKTG 3720 - Digital Marketing Fundamentals	3 hours
Total	16 hours	Total	15 hours

Year 4

Semester 1		Semester 2
MKTG 3710 - Marketing Research and Analytics	3 hours	BUSI 4940 - Business Policy	3 hours
MGMT 3720 - Organizational Behavior	3 hours	MKTG 4890 - Applied Marketing Problems	3 hours
MKTG 3881 - Personal Professional Development	1 hour	Supporting field option	3 hours
MKTG 4120 - Consumer Behavior	3 hours	Supporting field option	3 hours
MKTG 4330 - Strategic Brand Management	3 hours	Elective	3 hours
Total	13 hours	Total	15 hours