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Mar 20, 2025
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]
Journalism with a concentration in Strategic Communications, BA
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 Return to: Frank W. and Sue Mayborn School of Journalism
A concentration in strategic communications from the Mayborn School of Journalism emphasizes advertising and public relations. You will graduate with competitive skills gained from extensive hands-on experience working in state-of-the-art technology labs and with different media.
Program requirements
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Hours required and general/college requirements
A minimum of 120 semester hours, of which 42 must be advanced, and fulfillment of degree requirements for the Bachelor of Arts degree as specified in the “General University Requirements ” in the Academics section of this catalog and the Mayborn School of Journalism requirements. Major requirements
46 semester hours in journalism in either strategic communications or news. Students may take no more than 48 hours in journalism. Check catalog for prerequisites before enrolling in any advanced course. Journalism foundation requirements
The following requirements are prerequisites for all advanced journalism courses: - Complete the following with a 2.0 cumulative UNT GPA:
- The journalism math requirement for all concentrations:
or - The university English composition requirement with a grade of C or better.
- Students must pass the grammar, spelling and punctuation (GSP) exam to be permitted to enroll in JOUR 2310. Students who transfer credit for JOUR 2310 must take the grammar, spelling and punctuation (GSP) exam during their first term/semester at UNT.
Strategic Communications concentration
46 semester hours in journalism. Foundation courses, 9 hours
Writing course, 3 hours
Selected from: Visual communication course, 3 hours
Selected from: Critical thinking course, 3 hours
Selected from: Audience analysis course, 3 hours
Selected from: Campaigns course, 3 hours
Selected from: Professional application 1, 3 hours
Selected from: Professional application 2, 1 hour
Selected from: 15 additional hours
15 additional hours selected from writing, critical thinking, visual communication, audience analysis, professional application, or selected from: Other course requirements
Business concentration, 18 hours
Or, another 18 hour minor
Must be outside the Mayborn School of Journalism. Electives
Hours required for electives may vary based on course selection and the University Core Curriculum requirements. Electives may be required to satisfy the advanced hour requirement and/or the minimum total hours required for the degree. For specific information, see an academic advisor in the Mayborn School of Journalism. Other requirements
Students majoring in journalism are required to maintain a 2.0 cumulative UNT GPA to enroll in journalism courses and have a 2.5 journalism GPA in order to graduate. - A grade of C or higher is required for all journalism courses to be applied toward the major/minor degree requirements.
- No more than 12 semester hours of journalism credit will be accepted from a transfer student who is entering with fewer than 75 semester credit hours. For students transferring with 75 or more semester credit hours, a maximum of 18 transfer journalism hours will be accepted for credit toward the bachelor’s degree.
- A minimum of 72 semester credit hours must be completed outside of journalism. These 72 semester credit hours may not include RTVF.
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Return to: Frank W. and Sue Mayborn School of Journalism
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