ADVG 3310 - Advertising Research and Campaign Evaluation

3 hours

Review, interpret, and apply advertising research and analytics to create more effective brand messages across platforms.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 2100; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20 (instructional fees), $30 (differential fees)