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    Dec 05, 2025  
2025-26 Undergraduate Catalog 
    
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2025-26 Undergraduate Catalog
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ICON 4440 - Consumer Analytics and Data Visualization



3 hours

Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs. 

Prerequisite(s): Junior or senior standing.


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