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    Dec 05, 2025  
2025-26 Undergraduate Catalog 
    
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2025-26 Undergraduate Catalog
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DBUS 3190 - Digital Retail Marketing Campaigns



3 hours (2;2)

Study of digital retail marketing channels and their impact on consumer behavior and revenue. Emphasis is on critically evaluating digital retail marketing campaigns.

Prerequisite(s): DBUS 2050 .


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