DSCI 5400 - Sport Business Analytics for Strategic Performance and Decision-Making

3 hours

Offers a practical introduction to sports business analytics using industry-standard tools like Excel, and R. Students apply data-driven methods to evaluate player and team performance, optimize strategic decision-making, enhance fan engagement, and drive business growth in sports organizations. Through hands-on projects and real-world case studies from major leagues such as the NBA, NFL, MLB, and global soccer, students develop key competencies in data analysis, visualization, and predictive modeling. Course is ideal for those pursuing sports management, business analytics, or data science careers.