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May 20, 2025
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MDSE 3900 - Branding and Promotion
3 hours
Students analyze, develop and present ‘Integrated Brand Promotions’ for fashion-oriented products and services. Emphases are on recent fashion-oriented branding cases and promotional tools/techniques, including rebranding, STP, creative plan, communication mix, and promotional tools.
Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40
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