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    Aug 05, 2025  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog [ARCHIVED CATALOG] Add to My Catalog (opens a new window)

CEXM 3800 - Consumer Psychology



3 hours

Exploration of motivations influencing consumer purchase and use of products and services. A comprehensive theoretical and practical knowledge base is used to investigate various individual and environmental factors as they relate to the consumer purchase process and its outcomes.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40



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