JOUR 3070 - Advertising Agency Management

3 hours

Covers all aspects of the organization, supervision and management of advertising agency operations in both advertising and marketing agencies as well as client organizations. Topics include client relations, internal/intra-agency relations, project supervision, workflow, traffic, presentations, business development, campaign coordination and project evaluation.

Prerequisite(s): Journalism major status: Students must have successfully completed JOUR 1210, JOUR 2000 and JOUR 2310.

Journalism minor status: JOUR 2000 .

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20