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    Feb 04, 2025  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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DRTL 4070 - Digital Retail Analytics



3 hours

A study of key concepts, diagnostic approaches, techniques and practices of web analytics used to create measurable value for the digital retailing channel.

Prerequisite(s): A grade of C or better in DRTL 2090 ; major in digital retailing; junior standing or consent of instructor.


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