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Mar 25, 2025
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JOUR 4075 - Advertising Campaigns Competition
3 hours
Intensive immersion in advertising campaign planning, with focus on developing an integrated communications campaign for a national client as part of an organization such as the National Student Advertising Competition. Students create, develop and execute a campaign including a comprehensive plansbook and competitive client presentation.
Prerequisite(s): Application required to be admitted to the class. Consent of school; requires application.
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