| |
| |
Apr 02, 2025
|
|
|
|
|
JOUR 4070 - Advertising Campaigns
3 hours
Mirrors the roles of the advertising agency in developing a strategic advertising plan and creating a complete campaign for real clients. Brings together skills and knowledge from all previous advertising courses and results in a comprehensive plansbook and professional presentation of the campaign to the client.
Prerequisite(s): Journalism major status; JOUR 3020 , JOUR 3040 or JOUR 3200 , JOUR 3050 , JOUR 3055 and JOUR 3070 ; consent of school.
Add to My Catalog (opens a new window)
|
|
|
|
