MKTG 4520 - Marketing Channels and Strategic Partnerships

3 hours

An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is directed to resource and technology interdependencies, exchange governance and relationship bench-marking.

Prerequisite(s): MKTG 3650.