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Apr 24, 2025
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CMHT 5850 - Qualitative Research Methods in Consumer Behavior Studies3 hours
Explores the design and use of qualitative research methodologies and how the various qualitative research methods contribute to the insight and depth of our understanding of the consumer. Students identify research topics and prepare a manuscript for publication.
Prerequisite(s): CMHT 5300 or equivalent understanding of research methods.
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