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    Apr 24, 2025  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG]

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CMHT 5850 - Qualitative Research Methods in Consumer Behavior Studies

3 hours

Explores the design and use of qualitative research methodologies and how the various qualitative research methods contribute to the insight and depth of our understanding of the consumer. Students identify research topics and prepare a manuscript for publication. 

Prerequisite(s): CMHT 5300  or equivalent understanding of research methods.



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