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May 25, 2025
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JOUR 5330 - Strategic Social Media3 hours
Exploration of strategic applications, in a collaborative atmosphere, of a variety of social media platforms used for strategic communications and journalism. Students are challenged to bring new ideas to the classroom while adapting social media tools to traditional communications planning and measurement methods. Technical proficiency is increased as well as knowledge of analytical platforms and standards required by businesses using social media.
Prerequisite(s): None.
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