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    May 25, 2025  
2016-2017 Graduate Catalog 
    
2016-2017 Graduate Catalog [ARCHIVED CATALOG] Add to My Catalog (opens a new window)

JOUR 5120 - Strategic Public Relations

3 hours

Exploration of the public relations profession with emphasis on strategic planning, ethics, corporate communications, issues management and crisis communications. Opportunities for exposure to high-level PR professionals through a variety of programs and projects. Course curriculum focuses on the KSAs required for accreditation in public relations by the Universal Accreditation Board.

Prerequisite(s): None.



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