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May 19, 2025
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MDSE 5850 - Brand Development3 hours
Students understand the role of brand, the concept of brand equity, and importance of creating strong brands. Application of brand knowledge to brand portfolio development. Students integrate theoretical frameworks through case study analyses.
Prerequisite(s): HFMD 2400, MDSE 2490, MDSE 5010 or consent of instructor.
Meets with MDSE 4850.
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