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Jul 15, 2025
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MRTS 5440 - Broadcast Advertising3 hours
Economics, standards and ethics of advertising in the broadcast media, including the use of broadcast research to develop an advertising campaign. Advanced sales strategies are developed from in-depth study of principles, theories and techniques of selling advertising. Learning to work with clients and serve their marketing needs.
Prerequisite(s): MRTS MA status and consent of department.
Meets with MRTS 4440.
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