HMGT 5540 - Tourism Services Management and Marketing

3 hours

Concepts, tools and strategies necessary to effectively manage and market tourism services at the operational and destination level. The distinct character of tourism services and implications for management and marketing are explored. Topics include foundations of tourism management and marketing, managing tourism relationships, market-oriented management, marketing the operational and destination image (branding), tourism servicescapes, and managing a tourism service culture.

Prerequisite(s): None.