MKTG 5850 - Effective Marketing Planning in Dynamic Environments

3 hours

Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets.

Prerequisite(s): Must be taken in the final term/semester of the student’s program.