MKTG 5260 - Applied Multivariate Methods for Marketing Decision Making

3 hours

Develop a better understanding of the relevance of multivariate techniques such as multiple regression, discriminant, factor, cluster, logistics regression, conjoint analysis, etc. to marketing problems. Using a hands-on, applications, managerial orientation, the course emphasizes appropriate statistical and presentation software and packages that enhance correct application, interpretation and presentation of each technique.

Prerequisite(s): MKTG 5250 and DSCI 5180 or consent of department.