MKTG 5250 - Information for Strategic Marketing Decisions

3 hours

Overview of methods for conducting market research. Research methodology topics covered include why and when to do marketing research; data types, sources and collection methods; sampling; and data analysis techniques. Use of the Internet as a major resource for conducting market research.

Prerequisite(s): MKTG 5150, DSCI 5010. DSCI 5180 is recommended; or consent of department.