Marketing, BBA

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A Bachelor of Business Administration with a professional field in marketing gives you the skills to identify target audiences, gather market information, develop products and services, and more. Additionally, to get a competitive advantage over other job seekers, you can earn certificates in e-commerce, new product development and retailing.

Degree requirements

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the “University Core Curriculum ” and the “University Core Requirements ” in the Academics section and under “Bachelor of Business Administration ” in the College of Business section.

Professional field in Marketing, 22 hours

The professional field in marketing consists of 22 hours of course work beyond Foundations of Marketing Practice (MKTG 3650 ), plus an additional 9 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved supporting courses, 9 hours

Nine hours of 3000- or 4000-level marketing or logistics and supply chain management courses.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.