| |
Nov 23, 2024
|
|
|
|
|
2024-2025 Undergraduate Catalog
Content Strategy, BA
|
|
 Return to: Degree programs listed by academic unit
The Bachelor of Arts program prepares students for roles as content strategists, digital content managers, UX writers, and audience engagement specialists. The program emphasizes a deep understanding of audience analysis, digital content creation, platform optimization, and data-driven content decisions essential for creating targeted and meaningful digital narratives. Graduates typically collaborate on multidisciplinary teams to develop compelling web content, targeted content campaigns, and digital strategies in digital marketing agencies, tech startups, e-commerce platforms, and media publishing houses.
Degree requirements
The following requirements must be satisfied for a Bachelor of Arts with a major in content strategy.
|
Foundation courses, 18 hours
The foundation courses establish the groundwork for students to excel as adept content strategists. Students acquire hands-on skills in technical writing, editing, content strategy, AI tools and an understanding of content strategy as a career.
Content strategy core courses, 18 hours
The core courses enhance students’ grasp of marketing practices, project management, empirical research methods, and advanced rhetorical persuasion.
Additional courses, 6 hours
Students complete six additional hours of advanced-level courses in TECM or six hours in the same foreign language, or an approved area related to content strategy. If taking courses outside the department, consult the TECM undergraduate advisor.
Other course requirements
A minimum grade of C is required in all TECM courses counting toward the Bachelor of Arts degree with a major in content strategy.
A minimum cumulative GPA of 2.5 for all TECM courses is required for graduation.
For more information, see department advisor.
Electives
Hours required for electives may vary based on course selection and the University Core Curriculum requirements . Electives may be required to satisfy the advanced hour requirements (42) and/or the minimum total hours required for the degree. For specific information, see an academic advisor in the College of Liberal Arts and Social Sciences (CLASS).
Other requirements
A minimum grade of C is required in all TECM courses counting toward the Bachelor of Arts degree with a major in content strategy.
A minimum cumulative GPA of 2.5 for all TECM courses is required for graduation.
For more information, see the undergraduate advisor.
Four-year degree plan (example)
The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.
Year 1
Year 2
Year 3
Year 4
*See “Content strategy core courses” area.
|
Return to: Degree programs listed by academic unit
|
|
