Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

   
    Nov 21, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

Business Administration with a concentration in Marketing, MBA


This program is a fully online option for students pursuing a degree in marketing. Courses in this concentration will require students to develop skillsets requested by industry leaders, and will prepare them to enter the rapidly expanding world of analytics, consumer behavior, and global marketing.

Admission requirements


The complexities of the economic, social and scientific world of today are increasing the demand of the business community for students with advanced business degrees. The overall objective of the graduate program leading to the Master of Business Administration degree is to prepare its graduates to serve effectively in the business world or in the business aspects of government or other agencies. The specific objectives are as follows:

  1. to provide the candidate with the theory, principles and knowledge required for effective management of modern business;
  2. to develop an appreciation for the role and responsibilities of business leaders in the social and economic order; and
  3. to foster the techniques of basing decision and action on careful analysis of pertinent data.

Procedure for applying

All MBA/MS students seeking on-time registration should submit application materials according to the dates specified by the Toulouse Graduate School. The full-time cohort MBA in management has a May deadline.  Programs in the Department of Information Systems and Decision Science will admit until the programs are full.

  • Fall – June 15
  • Spring – October 15
  • Summer (all sessions) – April 15

Students may enter the master’s degree programs at the beginning of any term/semester.  Summer admission is limited.  Applicants should complete the requirements listed below and meet the deadlines set forth in “Admission Deadlines” above. Students applying to programs taught in an accelerated format may also apply for October, March or July start dates.

  1. Obtain admission to the university and the Toulouse Graduate School by filing the following items with the Toulouse Graduate School:
    1. complete official transcripts of college and university credits from all institutions attended;
    2. online application for admission to the Toulouse Graduate School; and
    3. payment of online application fee.

Applicants whose native language is not English must either present a score of at least 550 (paper version) or 79 (Internet-based) on the Test of English as a Foreign Language (TOEFL) or be a graduate of a college or university in the United States or present a score of at least 6.0 on the IELTS. For a complete list of ways to demonstrate English Language Proficiency go to tgs.unt.edu/international.

  1. The following additional admission materials are submitted to the RCOB Graduate Programs Office:
    1. results of the Graduate Management Admission Test or Graduate Records Examination.

    2. three letters of recommendation; 
    3. resume (work/academic experience);
    4. essay.

Applications forwarded by the Toulouse Graduate School cannot be considered until the above information is submitted.

Information about the GMAT/GRE may be obtained from the G. Brint Ryan College of Business Graduate Programs Office. Undergraduate students who intend to enter a master’s degree program in the G. Brint Ryan College of Business should take the GMAT or GRE in the final term/semester of the senior year. Students who hold an undergraduate degree and intend to enter a master’s degree program in the G. Brint Ryan College of Business must file a GMAT or GRE score in sufficient time for the graduate admission application to be considered prior to the term/semester/session of intended first enrollment.

A waiver of the GMAT/GRE will be considered for applicants who earned a:

  • Doctoral or professional doctoral degree from a regionally accredited institution, or its equivalent.
  • Master’s degree from a regionally accredited institution, or its equivalent, with a cumulative GPA of 3.0 or higher on the master’s degree.
  • Bachelor’s degree from a regionally accredited institution, or its equivalent, with a cumulative, or last 60 hour, GPA of 3.0 or higher.

Applications and supporting documentation will be reviewed using a holistic approach by the RCOB admission committee. The Graduate Programs Office will notify applicants of their status once the information has been reviewed. Applicants may also check the status by visiting my.unt.edu.

Background requirements


The G. Brint Ryan College of Business Graduate Programs Office works with students to determine if background deficiency courses will be necessary. Background content might include Economics and Finance Foundations, Accounting Foundations and Business Law.

Deficiencies can be completed via traditional academic course work or through third-party vendors, Ivy Software and Responsive.net. Ivy Software and Responsive.net deliver self-paced online learning modules that provide background content without the need to formally enrolling in courses at UNT.

While not required, students without academic backgrounds in business computer information systems, statistics and marketing are encouraged to complete modules delivered through Ivy Software and Responsive.net.

Additional requirements


The nature of the MBA program requires that the student possess a proficiency in computer skills, including word processing, spreadsheet and database software. Finally, the program requires students to possess communication skills that allow one to identify relevant information and, in turn, to provide that information to others in written or verbal format. It is the student’s responsibility to acquire these competencies prior to taking courses in the program of study. These competencies will be assumed. However, the departmental advisors will recommend courses for students not possessing these competencies.

Additional advanced undergraduate courses in the proposed major field may be required as prerequisite work of students who have a different specialization at the undergraduate level or who hold a bachelor’s degree in some area other than business.

Background requirements must be removed prior to enrollment in courses that count as part of the 36 semester hours required for a master’s degree, unless the consent of the departmental advisor is first obtained.

Concentration supporting course, 3 hours


3 hours selected from:

Additional Information


Program approval

Each graduate student should receive academic counseling prior to registration each term/semester.

During the first term/semester of a master’s program, the student must submit a degree plan through the departmental advisor. The degree plan must be approved by the associate dean of the RCOB Graduate Programs Office and by the Toulouse Graduate School. A maximum of 9 hours of transfer work may be applied toward the 36-hour portion of the program. The final decision on applicability of transfer work rests with the departmental advisor.

Students are responsible for seeking consent for any degree plan changes. Specific information about degree plan changes may be obtained from the G. Brint Ryan College of Business Graduate Programs Office.

Admission to candidacy is granted by the dean of the Toulouse Graduate School only after the degree plan has been approved.

Concentrations for the MBA

The terms concentrations or tracks (MBA degree programs) and majors (MS degree programs) are used to designate the primary area of study.

For specific course and concentration/major requirements, see the respective departmental sections that follow.