Geospatial analytics provides the tools that enable the rapidly expanding field of Location Intelligence (LI). LI is the combined application of geographic thinking, visualization and analytics to empower organizations of all kinds to incorporate a consideration of place and space in making better decisions. Studies have found that 97% of companies believe that location intelligence is crucial to their success, two-thirds of business executives use LI to gain a competitive edge, and more than half use it to create new market opportunities.

Students who complete the certificate will gain an understanding of how location theory and data analytics can be leveraged to provide a strategic advantage to various domains including data science, public sector and non-profit organizations. The 12 credit hour certificate sequence includes coursework in application areas including business and retail, health and medical, exploratory data analysis, as well as Geographic Information Systems (GIS).