Sport Entertainment Management, BBA

A Bachelor of Business Administration with a professional field in sport entertainment management provides you the background needed to make confident, successful decisions in today’s competitive marketplace. You will gain an understanding of the sport entertainment industry through a comprehensive curriculum.

Bachelor of Business Administration

General requirements for the BBA are listed in the University Core Curriculum in the Academics section of this catalog and under Bachelor of Business Administration in the G. Brint Ryan College of Business section.

In order to reach 120 hours, this degree will require students to take some courses that are used to fulfill two requirements between the core and the pre-business.

Professional field in sport entertainment management, 33 hours

Major requirements, 21 hours

MGMT 4310 - Talent Management in the Sports Entertainment Industry
MGMT 4870 - Business Planning in the Sports Entertainment Industry
MKTG 4230 - International Brand Strategies in the Sport Entertainment Industry
MGMT 4800 - Internship
or
MGMT 4900 - Special Problems *
OPSM 3830 - Operations Management
RESM 4080 - Legal Aspects of Recreation, Event and Sport Organizations
RESM 4600 - Sport in the Global Marketplace
*MGMT 4900 is to be used in lieu of an unpaid internship, in which the student spends a considerable amount of time towards working an independent project on behalf of sport entertainment organization.

Elective professional and supporting field courses, 12 hours

Choose 4 of the following courses:

Minor

Optional.

Electives

Hours required for electives may vary based on course placement or University Core Curriculum course selection. Students are responsible for completing the total minimum hours required for the degree.