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    Jul 23, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Consumer Experience Management, BS


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Hours required and general/college requirements


A minimum of 120 semester hours, of which 42 must be advanced, for fulfillment of degree requirements for the Bachelor of Science degree as specified in the University Core Curriculum  in the Academics  section of this catalog and the College of Merchandising, Hospitality and Tourism  requirements.

Interdisciplinary concentrations, 15-33 hours


Students may choose one or two concentrations.

Electives


Hours required for electives may vary based on course selection and the University Core Curriculum requirements .

Four-year degree plan


The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.

Year 1

Semester 1 Semester 2
DRTL 2090 - Introduction to Digital Retailing   3 hours   ENGL 1320 - First-Year Writing II   3 hours  
ENGL 1310 - First-Year Writing I   3 hours   MDSE 2750 - Consumers in a Global Market   3 hours  
American History core   3 hours American History core   3 hours
Creative Arts core   3 hours Life and Physical Sciences core   3 hours
Mathematics core   3 hours Social and Behavioral Sciences core   3 hours
Total 15 hours Total 15 hours

 

Year 2

Semester 1 Semester 2
MDSE 2790 - Talent Development   3 hours   MDSE 3750 - Consumer Studies   3 hours  
Government/Political Science core   3 hours  Component Area Option A core   3 hours 
Life and Physical Sciences core   3 hours  Government/Political Science core   3 hours 
CEXM Application Courses 3 hours  Language, Philosophy and Culture core   3 hours 
CMHT Interdisciplinary Concentration Requirement for CEXM and RETL majors 3 hours  CMHT Interdisciplinary Concentration Requirement for CEXM and RETL majors 3 hours 
Total 15 hours Total 15 hours

 

Year 3

Semester 1 Semester 2
DRTL 3090 - Consumer Engagement in Digital Channels   3 hours   CMHT 3950 - Creating Consumer Experiences   3 hours  
MDSE 3900 - Branding and Promotion   3 hours   MDSE 4850 - Brand Development   3 hours  
RETL 4330 - Consumer Analytics and Data Visualization   3 hours   CMHT Interdisciplinary Concentration Requirement for CEXM and RETL majors 3 hours 
CMHT Interdisciplinary Concentration Requirement for CEXM and RETL majors 3 hours  Elective 3 hours 
Elective 3 hours  Elective 3 hours 
Total 15 hours Total 15 hours

 

Year 4

Semester 1 Semester 2
MDSE 4660 - Advanced Application   3 hours   CMHT 4750 - Managing a Diverse Workforce   3 hours  
RETL 4880 - Omnichannel Retail Strategy   3 hours   CMHT 4790 - Internship in Merchandising and Hospitality Management   3 hours  
CEXM Application Courses 3 hours  Elective 3 hours 
CMHT Interdisciplinary Concentration Requirement for CEXM and RETL majors 3 hours  Elective 3 hours 
Elective 3 hours  Elective 3 hours 
Total 15 hours  Total 15 hours 

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