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    Jul 12, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BBA

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A Bachelor of Business Administration with a professional field in marketing gives you the skills to identify target audiences, gather market information, develop products and services and more. Additionally, to get a competitive advantage over other job seekers, you can earn certificates in e-commerce, new product development and retailing.

Degree requirements

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the University Core Curriculum  and the Academics  section and under Bachelor of Business Administration  in the G. Brint Ryan College of Business .

Professional field in Marketing, 22 hours

The professional field in marketing consists of 22 hours of course work beyond Foundations of Marketing Practice (MKTG 3650 ), plus an additional 9 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved supporting courses, 9 hours

Nine hours of 3000- or 4000-level marketing or logistics and supply chain management courses.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.

Four-year degree plan (example)

The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.

Year 1

Semester 1 Semester 2
ENGL 1310 - First-Year Writing I   3 hours   BCIS 2610 - Introduction to Computers in Business   3 hours  
MATH 1180 - College Math for Business, Economics and Related Fields   3 hours   BUSI 1200 - Professional Development I-Strategies for Business   1 hour  
Government/Political Science core   3 hours ECON 1100 - Principles of Microeconomics   3 hours  
Life and Physical Sciences core   3 hours ENGL 1320 - First-Year Writing II   3 hours  
Component Area Option A core   3 hours MATH 1190 - Business Calculus   3 hours  
    Government/Political Science core   3 hours
Total 15 hours Total 16 hours


Year 2

Semester 1 Semester 2
ACCT 2010 - Accounting Principles I (Financial Accounting)   3 hours   ACCT 2020 - Accounting Principles II (Managerial Accounting)   3 hours  
ECON 1110 - Principles of Macroeconomics   3 hours   COMM 1010 - Introduction to Communication   3 hours  
American History core   3 hours DSCI 2710 - Data Analysis with Spreadsheets   3 hours  
Creative Arts core   3 hours American History core   3 hours
Language, Philosophy and Culture core   3 hours Life and Physical Sciences core   3 hours
Total 15 hours Total 15 hours


Year 3

Semester 1 Semester 2
BCIS 3610 - Basic Information Systems   3 hours   BLAW 3430 - Legal and Ethical Environment of Business   3 hours  
BUSI 3100 - Professional Development II-Critical Thinking and Decision Making in Business   1 hour   FINA 3770 - Finance   3 hours  
BUSI 3660 - Professional Speaking, Writing, and Presentation in a Global Environment   3 hours   MKTG 3700 - Marketing Metrics  3 hours 
DSCI 3710 - Business Statistics with Spreadsheets   3 hours   MKTG 4280 - Global Marketing Issues and Practice   3 hours  
LSCM 3960 - Logistics and Supply Chain Management  3 hours  Supporting field option 3 hours
MKTG 3650 - Foundations of Marketing Practice  3 hours     
Total 16 hours Total 15 hours


Year 4

Semester 1 Semester 2
MKTG 3710 - Marketing Research and Analytics  3 hours  BUSI 4940 - Business Policy   3 hours  
MGMT 3720 - Organizational Behavior   3 hours   MKTG 4890 - Applied Marketing Problems   3 hours  
MKTG 3881 - Personal Professional Development   1 hour   Supporting field option 3 hours
MKTG 4120 - Consumer Behavior   3 hours   Supporting field option 3 hours
MKTG 4330 - Strategic Brand Management   3 hours      
Total     16 hours Total     12 hours


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