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    Mar 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Digital Retailing, BS


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Our digital retailing program is a unique program among U.S. universities. It is an interdisciplinary degree that focuses on e-commerce merchandising processes. Through innovative course work, you develop skills in merchandising processes, marketing, consumer segments and design architecture.


The following requirements must be satisfied for a Bachelor of Science with a major in digital retailing:

Degree requirements


Hours required and general/school requirements


A minimum of 120 semester hours, of which 42 must be advanced, and fulfillment of degree requirements for the Bachelor of Science degree as specified in the University Core Curriculum  in the Academics  section of this catalog and the College of Merchandising, Hospitality and Tourism  requirements.

Major requirements


Other course requirements


General electives, 12 hours


Hours required for electives may vary based on course selection and the University Core Curriculum requirements 

GPA requirements


  • A grade of C or above must be earned in each merchandising and hospitality management course completed in residence or transferred to UNT. This includes all courses with prefixes CMHT, DRTL, EDEM, FADM, HMGT, MDSE and RETL .
  • Academic requirements for graduation with a BS from the College of Merchandising, Hospitality and Tourism include:
    1. a minimum of 2.0 grade point average in the professional field, with minimum grades of C required in all CMHT, DRTL, EDEM, FADM, HMGT, MDSE and RETL courses;
    2. a minimum of 2.0 grade point average in all courses completed at UNT; and
    3. a minimum of 2.0 grade point average in all work attempted, including transfer, correspondence, extension and residence work.

Four-year degree plan


The following four-year plan is one example of a variety of ways in which you can complete your chosen degree in four years, and will serve as a guide for you to design your pathway to degree completion. Variations will depend on whether you need to take prerequisites or have college credit from exams or dual enrollment.

Year 1

Semester 1 Semester 2
DRTL 2090 - Introduction to Digital Retailing   3 hours   ECON 1100 - Principles of Microeconomics   3 hours  
American History core   3 hours  JOUR 2000 - Principles of Advertising and Public Relations   3 hours  
Communication core   3 hours American History core   3 hours
Creative Arts core   3 hours Communication core   3 hours
Mathematics core   3 hours Life and Physical Sciences core   3 hours
Total 15 hours Total 15 hours

 

Year 2

Semester 1 Semester 2
ACCT 2010 - Accounting Principles I (Financial Accounting)   3 hours   DRTL 3590 - Digital Order Fulfillment and Customer Service Strategies   3 hours  
DRTL 2080 - Digital Platforms and Web Site Development in Digital Retailing   3 hours   MDSE 2790 - Talent Development   3 hours  
MDSE 2750 - Consumers in a Global Market   3 hours   PSCI 2305 - US Political Behavior and Policy   3 hours  
Life and Physical Sciences core   3 hours  Language, Philosophy and Culture core   3 hours 
DRTL Major Elective Courses 3 hours  DRTL Major Elective Courses 3 hours 
Total 15 hours Total 15 hours

 

Year 3

Semester 1 Semester 2
DRTL 3090 - Consumer Engagement in Digital Channels   3 hours   CMHT 3950 - Creating Consumer Experiences   3 hours  
JOUR 3040 - Advertising Media Strategy   3 hours   DRTL 3190 - Digital Retailing Strategies   3 hours  
MKTG 3651 - Foundations of Marketing Practice for Non-Business Majors   3 hours   DRTL 4070 - Retail Web Analytics   3 hours  
Government/Political Science core   3 hours  Elective 3 hours 
DRTL Major Elective Courses 3 hours  Elective 3 hours 
Total 15 hours Total 15 hours

 

Year 4

Semester 1 Semester 2
DRTL 4090 - Digital Merchandising   3 hours   CMHT 4750 - Managing a Diverse Workforce   3 hours  
DRTL 4370 - Digital Retailing Analytics Tools and Insights    3 hours   CMHT 4790 - Internship in Merchandising and Hospitality Management   3 hours  
MDSE 4660 - Advanced Application   3 hours   Elective 3 hours 
DRTL Major Elective Courses 3 hours  Elective 3 hours 
Elective 3 hours  Elective 3 hours 
Total 15 hours  Total 15 hours 

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