Marketing, BBA

Bachelor of Business Administration

The department offers the Bachelor of Business Administration degree in the professional field listed below. General requirements for the BBA are listed in the “General University Requirements ” and the “University Core Requirements ” in the Academics section and under “Bachelor of Business Administration ” in the College of Business section.

Professional Field in Marketing, 19 Hours

The professional field in marketing consists of 19 hours of course work beyond Foundations of Marketing Practice (MKTG 3650 ), plus an additional 12 hours of supporting field courses. A grade of C or above must be earned in each professional field and supporting course completed in residence or transferred to UNT. The professional field consists of the following courses:

Approved Supporting Courses, 12 Hours

Twelve hours of 3000- or 4000-level marketing or logistics and supply chain management courses.

The supporting field can be varied to meet the needs of students seeking specialized training toward career objectives in marketing management, sales management, retail management, logistics and professional selling.