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    Dec 27, 2024  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Professional MBA with a concentration in Marketing Analytics


The Professional MBA Program with a concentration in marketing analytics provides an opportunity for experienced professionals to obtain a high quality master’s degree in business administration targeted to meet the needs of individuals who want the general business core knowledge with an emphasis on using data to assist their firms in creating superior value for all stakeholders. This program offers a cohort class structure that offers a lock-step, planned curriculum at the UNT Frisco based campus.

Admission


Admission deadlines


Before being admitted to a master’s program in the College of Business, the applicant must meet the requirements for admission to the Toulouse Graduate School.

Procedure for applying


A number of factors are considered in selecting candidates for a Professional MBA program. In most cases, each applicant is evaluated holistically on his or her professional performance, academic records, GMAT scores, professional recommendations and a demonstrated ability to accomplish graduate-level course work, and a letter of support from an authorized representative from their organization. Professional MBA students typically enter the program with 4 or more years of professional and/or managerial experience.

Evaluation of students for admission to a Professional MBA program is a very individualized process. While test scores, grade point averages and other objective criteria are all considered, a prospective student’s background, work experience, career goals, desire to succeed and numerous other factors are considered in making an admission decision.

Applicants should complete the requirements listed below and meet the deadlines set forth in “Admission Deadlines” above.

1. Obtain admission to the university and the Toulouse Graduate School by filing the following items with the Toulouse Graduate School:

a. complete official transcripts of college and university credits;

b. online application for admission to the Toulouse Graduate School; and

c. results of the Graduate Management Admission Test (three to four weeks for the test to be received by the graduate school).  Evidence of high professional and educational success may be considered in lieu of the GMAT exam.

Applicants whose native language is not English must either present a score of at least 550 (paper version) or 213 (computer version) or 79 (Internet version) on the Test of English as a Foreign Language or be a graduate of a college or university in the United States.

2. The following additional admission materials are submitted to the CoB Graduate Programs Office:

a. essay – please share your career goals and how the Professional MBA program at UNT will help you achieve them. Include qualifications that you feel distinguish your candidacy and will add value to the class;

b. two letters of recommendation (typically from member of senior level management and above such as Vice President, Partner or Director)

c. resume (work/academic experience)

d. Graduate Management Admission Test (GMAT) scores. Evidence of high professional and educational success may be considered in lieu of the GMAT exam; and,

e. letter of support (signed on company letterhead from an authorized representative of the applicant’s firm)

Applications forwarded by the Toulouse Graduate School cannot be considered until the above information is submitted.

Applications and supporting documentation will be reviewed using a holistic approach by the CoB admission committee. The Graduate Programs Office will notify applicants of their status once the information has been reviewed. Applicants may also check the status by visiting my.unt.edu.

Degree requirements


Background requirements


A bachelor’s degree from an accredited institution and admission to the UNT Toulouse Graduate School are needed for graduate standing. The Master of Business Administration degree requires, as a minimum background, the equivalent of the Common Body of Knowledge in Business. Students may have acquired this background in their undergraduate programs by the completion of courses equivalent in content to UNT’s business foundation requirements for the bachelor’s degree in business administration.

Graduate students should remove any deficiencies by completing special courses at the 5000 level designed for this purpose, or through the use of IVY Software. Contact the CoB Graduate Programs Office for any current changes in these courses. These graduate courses in the College of Business, plus the background courses in economics and mathematics follow.

Program requirements


The Professional MBA concentration in marketing analytics requirements include the MBA core courses and an 18 hour concentration.