Jun 24, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

Consumer Experience Management minor


Return to {$returnto_text} Return to: Degree programs listed by academic unit

The Consumer Experience Management (CEXM) minor examines the consumer’s experience in the journey of search, acquisition, use and disposal of products and services. CEXM supports interdisciplinary applications across many fields of study including retail, hospitality, tourism, travel, information, entertainment, recreation, health care, finance, sports management, gaming, business, decision science, computer science, engineering, and public health. Through six distinct courses, students gain a comprehensive theory-based understanding of the consumer journey as it is applied through a global perspective, social networks, strategies, analytics, and applications.

Return to {$returnto_text} Return to: Degree programs listed by academic unit