Nov 21, 2018  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

Consumer Experience Management minor


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The Consumer Experience Management (CEXM) minor examines the consumer’s experience in the journey of search, acquisition, use and disposal of products and services. CEXM supports interdisciplinary applications across many fields of study including retail, hospitality, tourism, travel, information, entertainment, recreation, health care, finance, sports management, gaming, business, decision science, computer science, engineering, and public health. Through six distinct courses, students gain a comprehensive theory-based understanding of the consumer journey as it is applied through a global perspective, social networks, strategies, analytics, and applications.

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