Main Office
Business Leadership Building, Room 205

Mailing address:
1307 W. Highland
PO Box 311160
Denton, TX 76201
940-565-3120
Fax: 940-565-3803

Web site: www.cob.unt.edu/mktg

Charles Blankson, Department Chair

Faculty  

The Department of Marketing offers professional education programs to prepare individuals for the pursuit of marketing careers with manufacturers, retail and wholesale, profit and nonprofit service organizations, governmental agencies and academic institutions.  Additionally, the department of marketing offers education programs in professional selling that prepares individuals with a strong desire for B2B and B2S sales, as well as business development careers.

Academic Standards

Please refer to the G. Brint Ryan College of Business Degree Requirements .

Professional field

The terms “professional field” (BBA, MBA degree programs) and “major” (BS, PhD degree programs) are used to designate the primary area of study.

Certificates

The department offers undergraduate academic certificates in marketing. For additional details, please contact the department.

Programs

• Marketing with a concentration in Professional Selling, BBA
• Marketing, BBA

• Marketing minor
• Professional Selling minor

• E-commerce Marketing certificate
• New Product Development certificate
• Retailing certificate

Courses

• MKTG 2650 - Culture and Consumption
• MKTG 2996 - Honors College Mentored Research Experience
• MKTG 3010 - Foundations of Selling and Communication
• MKTG 3650 - Foundations of Marketing Practice
• MKTG 3651 - Foundations of Marketing Practice for Non-Business Majors
• MKTG 3660 - Advertising Management
• MKTG 3700 - Marketing Metrics
• MKTG 3710 - Marketing Research and Analytics
• MKTG 3720 - Digital Marketing Fundamentals
• MKTG 3881 - Personal Professional Development
• MKTG 3996 - Honors College Mentored Research Experience
• MKTG 4120 - Consumer Behavior
• MKTG 4280 - Global Marketing Issues and Practice
• MKTG 4330 - Strategic Brand Management
• MKTG 4470 - Business-to-Business Marketing
• MKTG 4520 - Marketing Channels and Strategic Partnerships
• MKTG 4570 - Professional Selling Analytics
• MKTG 4600 - Retailing
• MKTG 4620 - E-Commerce Marketing Tools and Applications
• MKTG 4630 - Retailing II
• MKTG 4670 - Advanced Professional Selling
• MKTG 4770 - Sales Force Design and Management
• MKTG 4800 - Internship in Marketing
• MKTG 4805 - Internship in Professional Selling
• MKTG 4810 - Special Topics in Marketing or Logistics
• MKTG 4880 - Advanced Marketing Management
• MKTG 4890 - Applied Marketing Problems
• MKTG 4900 - Special Problems
• MKTG 4951 - Honors College Capstone Thesis