Return to: G. Brint Ryan College of Business

Main Office
Business Leadership Building, Room 205

Mailing address:
1307 W. Highland
PO Box 311160
Denton, TX 76201
940-565-3120
Fax: 940-565-3803

Web site: www.cob.unt.edu/mktg

Charles Blankson, Interim Chair

Faculty  

The Department of Marketing offers professional education programs to prepare individuals for the pursuit of marketing careers with manufacturers, retail and wholesale profit and nonprofit service organizations, governmental agencies and academic institutions.

Degree programs

The college offers a Master of Business Administration with a major in business administration and concentrations in marketing, and marketing analytics.

The college offers a Doctor of Philosophy with a major in business and concentration in marketing.

Minimum admission standards are established by the graduate faculty of the Ryan College of Business and the Department of Marketing. Satisfaction of the minimum standards does not guarantee admission to a degree program. The graduate faculty of the marketing department has established additional requirements specific to the academic programs within the department.

Student load

Graduate students in Masters Programs may enroll in more than 9 credit hours in Fall or Spring semesters, and more than 6 credit hours in Summer only with department or Graduate Programs Office consent.

Courses

• MKTG 5150 - Marketing Management
• MKTG 5200 - Consumer Behavior
• MKTG 5240 - Marketing Metrics for Managers
• MKTG 5250 - Advanced Marketing Research and Analytics
• MKTG 5400 - Product Planning and Brand Management
• MKTG 5450 - New Product Development
• MKTG 5550 - Decision Making in Global Markets
• MKTG 5560 - Retailing and Marketing Channels
• MKTG 5600 - Emerging Issues in Strategic Marketing
• MKTG 5620 - Marketing in a Digital Age
• MKTG 5650 - Salesforce Management
• MKTG 5670 - Strategic Retail Management
• MKTG 5750 - Services Marketing
• MKTG 5760 - New Service Development
• MKTG 5800 - Internship in Marketing
• MKTG 5850 - Effective Marketing Planning in Dynamic Environments
• MKTG 5875 - Marketing Rights and Responsibilities
• MKTG 5900 - Directed Study
• MKTG 5910 - Special Problems
• MKTG 6001 - Guidance for Research, Education Effectiveness and Networking Workshop - Marketing
• MKTG 6002 - Workshop in Marketing Pedagogy
• MKTG 6003 - Workshop in Marketing Practice
• MKTG 6010 - Seminar in Marketing Thought
• MKTG 6020 - Seminar in Advanced Consumer Behavior
• MKTG 6030 - Marketing Strategy I
• MKTG 6040 - Marketing Strategy II
• MKTG 6050 - Systems Theory and Experimentation
• MKTG 6060 - Game Theory
• MKTG 6070 - Seminar in Consumer Psychology
• MKTG 6080 - Qualitative Research Methods
• MKTG 6600 - Seminar in Marketing Issues
• MKTG 6900 - Special Problems
• MKTG 6910 - Special Problems
• MKTG 6940 - Individual Research
• MKTG 6950 - Doctoral Dissertation

Return to: G. Brint Ryan College of Business