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Main Office
Business Leadership Building, Room 133

Mailing address:
1155 Union Circle #311396
Denton, TX 76203-5017
940-565-3120
Fax: 940-565-3803

Web site: www.cob.unt.edu/mktg

Charles Blankson, Interim Chair

Faculty  

The Department of Marketing offers professional education programs to prepare individuals for the pursuit of marketing careers with manufacturers, retail and wholesale middlemen, profit and nonprofit service organizations, governmental agencies and academic institutions.

Academic Standards

1. It is required that students entering the professional fields/majors in the Department of Marketing have a grade point average of at least 2.7 on all courses completed at UNT. First semester transfer students must have a transfer grade point average of 2.7 in order to take professional field/major courses.
2. A grade of C or above must be earned in each professional field/major or supporting field course completed in residence or transferred to UNT.
3. Academic requirements for graduation with a professional field/major within the Department of Marketing include:
   1. A minimum 2.0 grade point average in the professional field/major and supporting field, with minimum grades of C required in each professional field/major and supporting field course; and
   2. A minimum 2.0 grade point average in all courses completed at UNT.

Professional field

The terms “professional field” (BBA, MBA degree programs) and “major” (BS, PhD degree programs) are used to designate the primary area of study.

Certificates

The department offers undergraduate academic certificates in marketing. For additional details, please contact the department.

Programs

• Marketing with a concentration in professional selling, BBA
• Marketing, BBA

• Marketing minor
• Professional Selling minor

• E-commerce Marketing certificate
• New Product Development certificate
• Retailing certificate

Courses

• MKTG 2650 - Culture and Consumption
• MKTG 2996 - Honors College Mentored Research Experience
• MKTG 3010 - Professional Selling
• MKTG 3650 - Foundations of Marketing Practice
• MKTG 3651 - Foundations of Marketing Practice for Non-Business Majors
• MKTG 3660 - Advertising Management
• MKTG 3700 - Marketing Metrics
• MKTG 3710 - Marketing Research and Analytics
• MKTG 3720 - Digital Marketing Fundamentals
• MKTG 3881 - Personal Professional Development
• MKTG 3996 - Honors College Mentored Research Experience
• MKTG 4020 - Ticket Operations in the Sport Entertainment Industry
• MKTG 4120 - Consumer Behavior
• MKTG 4230 - International Brand Strategies in the Sport Entertainment Industry
• MKTG 4240 - Corporate Partnerships in the Sport Entertainment industry
• MKTG 4280 - Global Marketing Issues and Practice
• MKTG 4325 - Fan Engagement Strategies in the Sport Entertainment Industry
• MKTG 4330 - Strategic Brand Management
• MKTG 4470 - Business-to-Business Marketing
• MKTG 4520 - Marketing Channels and Strategic Partnerships
• MKTG 4570 - Professional Selling Analytics
• MKTG 4600 - Retailing
• MKTG 4620 - E-Commerce Marketing Tools and Applications
• MKTG 4630 - Retailing II
• MKTG 4670 - Advanced Professional Selling
• MKTG 4770 - Sales Force Design and Management
• MKTG 4800 - Internship in Marketing
• MKTG 4805 - Internship in Professional Selling
• MKTG 4810 - Special Topics in Marketing or Logistics
• MKTG 4880 - Advanced Marketing Management
• MKTG 4890 - Applied Marketing Problems
• MKTG 4900 - Special Problems
• MKTG 4951 - Honors College Capstone Thesis

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