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    University of North Texas
    Feb 07, 2023  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Frank W. and Sue Mayborn School of Journalism

Main Office
Sycamore Hall, Room 206

Mailing address:
1155 Union Circle #311460
Denton, TX 76203-5017
Fax: 940-565-2370

Office of Student Advising
Sycamore Hall, Room 205

Web sites:


Andrea Miller, Dean




Careers in journalism and strategic communication are exciting, dynamic and critical to the future of an informed and enlightened American society. The Mayborn School of Journalism provides students with the creative, practical and critical-thinking skills  for a successful career in the following fields:

  • news, political, entertainment and sports reporting and producing; visual (stills and video) and written content creation across platforms that includes storytelling for social media, web outlets, television, newspapers, magazines, books;
  • advertising and strategic communication in corporations, agencies, profit and non-profit organizations, and media;
  • public relations and strategic communication in agencies, corporations, government, and non-profit organizations;
  • teach journalism and mass communication in secondary schools.


The curriculum prepares students with hands-on skills for work in multiple media platforms; to develop their skills to analyze, evaluate and inform; and to consider the ethical implications of mass communication and its impact in today’s world. Students learn in multimedia labs using state-of-the-art equipment and software. The Mayborn School of Journalism comprises five concentrations: advertising, broadcast and digital journalism, digital and print journalism, photojournalism, and public relations.

The journalism major with a broadcast and digital, print and digital, or photojournalism concentration prepares students for careers in reporting, writing, producing, editing and photojournalism (shooting video and stills) for social media, web outlets, television, newspapers, magazines and radio. With a strong focus on multi-platform journalism, students receive hands-on opportunities as news reporters, sports reporters, writers, producers, photojournalists, designers, and editors for online, on air and in print for the North Texas Daily,, NTDaily TV, Hatch photo agency and other area media. Teacher certification is available in journalism.

Students receive hands-on experience from faculty with extensive professional experience in broadcast, print, online and digital news. They also can complete internships at news outlets including newspaper, television, radio and web organizations in the Dallas-Fort Worth area, the nation’s fifth largest media market, and in other news organizations in the area and across the state.

The journalism major with an advertising or public relations concentration prepares students to work in strategic communication in a variety of settings: advertising/public relations, marketing agencies, corporations, non-profit agencies, government, public affairs, media, entertainment and more. Students gain critical thinking skills, creative practice and professional experience by working with real world clients to develop campaigns that accomplish the strategic communication goals of the companies. Students create materials including advertisements for traditional and non-traditional media, newsletters, news releases, public service announcements, web sites and social media strategies. Students also plan and execute events. Students can gain experience through SWOOP, the student-managed advertising and public relations agency.

Faculty in the advertising and public relations concentrations have decades of professional experience and extensive networks and contacts in the industries. Students are required to complete internships at companies in Dallas-Fort Worth, which is the fifth largest media market and one of the fastest growing corporate job hubs in the nation.

Vision statement

To create the most innovative professional and academic program while maintaining our journalism heritage.

Mission statement

To prepare students with ethical values, life-time communication and intellectual skills, as well as for successful careers in the professions represented by the school’s undergraduate departments and graduate degree programs.


The Frank W. and Sue Mayborn School of Journalism is among the elite journalism programs that have earned national accreditation by the ACEJMC, the Accrediting Council on Education in Journalism and Mass Communication. (University of Kansas School of Journalism, Stauffer-Flint Hall 1435 Jayhawk Blvd., Lawrence, KS 66045; telephone 785-864-3973; or visit

Academic advising

Information about academic matters is available in the Office of Student Advising for the School of Journalism. Students will work with professional and faculty advisors concerning degree audits, application of transfer credit, individual career needs and general academic requirements.

Degree audit

Each student should have a degree audit prepared by the School of Journalism. This official degree audit should be made upon completion of the pre-major requirements, typically by the end of the sophomore year. Transfer students should have degree audits prepared during their first term/semester at UNT. Information is available from the Journalism Office of Student Advising office, Sycamore Hall, Room 205.

Programs of study

The program is divided into five concentrations: advertising, broadcast and digital journalism, digital and print journalism, photojournalism, and public relations.

Core curriculum

Candidates for the Bachelor of Arts degree in the Mayborn School of Journalism must complete the University Core and the Journalism degree requirements shown below. Students should see the Office of Student Advising for their major for more information.

University Core Curriculum

  1. Communication (English Composition and Rhetoric) (6 hours): See approved list  in the Academics section of this catalog.
  2. Mathematics (3 hours): See “University Core Curriculum Requirements ” in the Academics section of this catalog.
  3. Life and Physical Sciences (6 hours): See “University Core Curriculum Requirements ” in the Academics section of this catalog.
  4. American History (6 hours): See approved list  in the Academics section of this catalog.
  5. Government/Political Science (6 hours): See approved list  in the Academics section of this catalog.
  6. Creative Arts (3 hours): See approved list  in the Academics section of this catalog.
  7. Language, Philosophy and Culture (3 hours): See approved list  in the Academics section of this catalog.
  8. Social and Behavioral Sciences (3 hours): See approved list  in the Academics section of this catalog.
  9. Component Area Option (6 hours): See approved list  in the Academics section of this catalog.

Mayborn School of Journalism degree requirements

The following requirements are in addition to or a specification of the University Core Curriculum requirements for Bachelor of Arts degrees.

  1. Mathematics (3 hours, also satisfies the university core): MATH 1680 . Students must follow all prerequisites as listed in this catalog.
  2. Foreign Language (6–8 hours, or proficiency): two foreign language classes in the same language from 1010 and 1020 are required. Students may test out of these courses and still satisfy the requirement.
  3. Social Science/Marketing (12 advanced hours): selected from 3000- or 4000-level courses in anthropology, economics, geography (regional science only), history, philosophy, political science, psychology, social work, sociology and MKTG 3650.

Major and minor

For requirements in the major and minor, students should consult “University Core Curriculum” in the Academics section of this catalog, and department or division sections.

Other requirements

Elective hours as needed at either the lower level or advanced level to meet the minimum of 120 semester hours for graduation, including 42 advanced hours. Electives should be chosen in consultation with an advisor.


Students can gain additional experience through internships at web outlets, television and radio stations, newspapers, magazines, book publishing companies, advertising agencies, public relations agencies, and large and small businesses throughout the Dallas–Fort Worth region and the nation.

Because a journalism education provides students with strong writing, research and critical thinking skills, journalism graduates also find work at a variety of jobs outside the media industry or use the degree to enter graduate or law studies.

Mayborn Conference

The Mayborn School of Journalism hosts the nationally acclaimed Mayborn Literary Nonfiction Conference each year in July. For more information, go to

North Texas Daily

The award-winning North Texas Daily, UNT’s student newspaper in print and online, provides practical experience for UNT students in and outside the School of Journalism. The Student Publications Committee selects the editor each term/semester, and staff jobs are open to any UNT student. The Daily is published once a week in the fall and spring terms/semesters and less frequently in the summer. The Daily has been providing news and entertainment to UNT students since 1948. For more information, contact the Daily’s advisor at 940-565-2205, or visit the Daily’s web site at

North Texas Daily TV

Beside working on the student-run newspaper NTDaily and, students may also practice the skills they learn in journalism classes by working on the NTDaily TV newscast, sports talk shows and highlight shows, community affairs, and other local programs. The student-produced programming is shown on Denton Community Television (DCTV), the city’s public access channel which is operated on campus by the Mayborn School of Journalism. Students may also create and produce other programming of interest to the university community and residents of Denton.

SWOOP Agency

SWOOP is a student-managed advertising and public relations agency doing real work for real clients. Under the guidance of faculty with professional agency experience, students come up with big ideas that build their clients’ businesses while also building their resumes. Students work on a variety of projects in positions such as account management, account planning, media, public relations, copy writing, art direction and social media. Students may apply as volunteers or receive practicum credit.

Ad Team/National Student Advertising Competition

Ad Team is a group of dedicated students who come together to create, develop and execute an integrated communications campaign for a national client. This intensive immersion in an advertising campaign, under the guidance of veteran faculty, culminates in the American Advertising Federation’s National Student Advertising Competition where the Ad Team pitches its campaign to a panel of professional judges from the communications industry.


HATCH is a student-run agency that offers real world experience for visual storytellers. Student photographers cover events, produce portraits, document anything from research to architecture and tell stories through multimedia video. The experience gives photojournalism students the opportunity to get hands-on training plus on-the-job work experience. The team includes photographers with diverse skills including studio and on-location lighting, documentary or editorial storytelling and more.