ADES 2530 - Art Direction

3 hours (0;6)

Students learn the strategic planning techniques and methodologies required to successfully develop and produce conceptually-based advertising campaigns. Students are required to conceive and art direct original photography. Participation in the mid-point review is required to pass this course.

Prerequisite(s): ADES 2510 and ADES 2515.

Corequisite(s): ADES 2520.