EDAD 5610 - School Communications and Public Relations

3 hours

Every administrator in an educational organization has a responsibility to engage in public relations on a daily basis. The primary objective of this course is to examine school-based public relations with the context of life in an information age, practice in schools shared decision making, and sustained demands for school improvement. Students study three critical dimensions of school public relations: informing the public; modifying attitudes and opinions; and integrating the actions and attitudes of an organization with those of its public.

Prerequisite(s): EDAD 5300, EDAD 5330, EDAD 5390, EDAD 5400.