ADVG 3400 - Experiential Advertising and Brand Activations

3 hours

Studies of branded events and activations that employ smart technology including VR and AR, in-store experiences, pop-up shops, museums, and virtual exhibits. Implement design thinking and principles of omnichannel communication to determine how paid, branded experiences create earned media opportunities across other platforms.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000 or ART 3030; ADVG 2000; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20