ADVG 3000 - Copywriting for Brands

3 hours

Intensive writing for brands. Examine, develop, and apply brand voice through workshop exercises for social and digital media, influencer and production scripts, blog entries, taglines, headlines, supporting copy, sponsored content, and internal branding. Develop skills by pitching work to clients and giving and receiving constructive critiques.

Prerequisite(s): Completion of ENGL 1310 and ENGL 1320 or TECM 1700 and TECM 2700; ADVG 1000, ADVG 2100; or consent of school.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $20