DRTL 4370 - Digital Retailing Analytics Tools and Insights

3 hours

Studies of top analytical tools that provide analysis of business trends, patterns, and performance in the retail industry. Practice of hands-on analytical skills to derive data-driven insights to improve customer experience, increase sales, and optimize operations. The analytical tools to be learned will include Excel PivotTable/PivotChart, Tableau Essential, Power Bl and Google Analytics. Important analytical metrics and methods used in these tools will be covered.

Prerequisite(s): Junior or Senior standing.

Meets with DRTL 5370.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40