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Nov 21, 2024
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CEXM 4440 - Consumer Analytics and Data Visualization
3 hours
Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs.
Prerequisite(s): Junior or senior standing.
Course specific fees (in addition to tuition and mandatory): Academic (AF) per hour: $10.40
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