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    Nov 13, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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CEXM 4440 - Consumer Analytics and Data Visualization



3 hours

Examination of various consumer research methodologies including descriptive and predictive analysis. Application of analytical techniques in developing effective business strategies using analytics tools and data visualization programs. 

Prerequisite(s): Junior or senior standing.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40



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