DRTL 4070 - Retail Web Analytics

3 hours

A study of key concepts, diagnostic approaches, techniques and practices of web analytics used to create measurable value for the digital retailing channel.

Prerequisite(s): A grade of C or better in DRTL 2090 and MDSE 2700 and junior or senior standing.

Course specific fees (in addition to tuition and mandatory):
Academic (AF) per hour: $10.40